We crunched the Google data so you don’t have to – here are the top 20 features homebuyers are obsessively searching for this year (and how we use that intel to sell smarter).
As the North London property market continues to evolve, so too do the expectations and desires of buyers. At Davies and Davies, we don’t just watch these trends – we analyse them in detail. Our internal marketing team recently extracted and studied Google search data from November 2024 through to April 2025, revealing the top 20 most searched-for home features in North London, based on year-on-year search increases.
Understanding what buyers want is more than a marketing exercise, it’s a core part of our strategy to ensure our clients’ homes stand out. Here’s what people are looking for most in 2025, and how these searches have increased percentage-wise year on year:
The biggest surge by far. With ULEZ expansion and general parking wars in the capital, private parking has become property gold.
We’re as surprised as you. This nostalgic kitchen trend is back – and clearly very clickable.
Hybrid working isn’t going anywhere. Homes with dedicated office space continue to stand out.
It’s giving “Sunday roast goals.” Buyers want charm, community, and quality sausages.
A simple upgrade that makes homes feel more modern and energy-savvy.
Convenience matters. Especially when guests are over (or during a potty-training phase).
Buyers are prioritising space and separation, but still want that neighbourly feel.
Locavores are alive and well in North London. Farm shop proximity is now a lifestyle marker.
As bills rise, so does the demand for low-energy living.
Buyers love low-maintenance luxury – especially if it looks great in listing photos.
Natural light still reigns supreme. South-facing gardens are a consistent winner.
Clutter-free living is in. Clever storage is more than a nice-to-have – it’s a search term.
Durable, stylish, and often hypoallergenic – it’s a safe bet for broad appeal.
Whether it’s for WFH, workouts or wild teens – separate garden spaces are hot.
It’s the parquet Pinterest dream, and buyers want in.
Peak indulgence. Especially if paired with privacy and a glass of something bubbly.
Alfresco everything – BBQs, pizza ovens, and counters that make summer sparkle.
Small but mighty. Instant boiling water is a modern kitchen flex.
Buyers want a cohesive, up-to-date aesthetic – from curb appeal to kitchen tiles.
Always relevant, especially for families and dog owners – even without a recorded % rise, this is a non-negotiable for many.
This isn’t just interesting trivia – it directly informs how we market and position the properties we represent. Our team uses search behaviour to:
Here are just a few patterns we’ve observed:
Buyers in 2025 are digitally savvy, community conscious, and expect both form and function. Whether it’s a cosy pantry or a sleek garden studio, they’re searching for homes that fit a modern lifestyle without sacrificing charm. If you’re preparing to sell your property, our data-driven approach ensures we market your home to the right buyers, in the right way, at the right time.
Want to know what buyers would love about your home? Speak with our team today for a free, personalised property marketing consultation. We’ll show you exactly how we use local search insights to get your home the attention it deserves.
Search data was extracted and analysed by our internal marketing team using Google keyword trends relevant to the North London region. Year-on-Year comparison reflects changes between Spring 2024 and Spring 2025, with monthly search data covering November 2024 through April 2025.
Contact us:
mark@daviesdavies.co.uk – Sales Director (contact for sales, lettings and new homes)
katrina@daviesdavies.co.uk – Director of Property & Block Management (contact for property and block management)
Davies & Davies Estate Agents, 85 Stroud Green Road, London, N4 3EG
Article & images by Barefaced Studios
You might also want to read other useful blog articles by clicking here.
Please note that all content contained within our website is for informational purposes only. You should not construe any such information or other material as legal, tax, investment, financial, or other advice. All Content on this site is information of a general nature and does not address the circumstances of any particular individual or entity. We advise seeking professional advice from a legal, financial, or other professional.
We crunched the Google data so you don’t have to – here are the top 20 features North London buyers are obsessively searching for this year (and how we use that intel to sell smarter).
Read More...Big changes are coming for landlords-and no, we’re not talking about EPC ratings or rogue tenants. HMRC is going digital, and if you’re a landlord earning over £50k a year, you’ll need to join the party by April 2026. Sound stressful? Don’t worry-we’ve got the plain-English version right here, no tax jargon overload to contend with over your corn flakes…
Read More...So, you’ve successfully found love in this shaky current climate, and things are going well. So well, in fact, that your partner is moving in. Wonderful news! But wait, between the IKEA trips and arguments over whether the kettle belongs in the cupboard or on the worktop, a nagging question lingers: Would they have rights to my property if we split up? You’d think the answer would be a firm “no”. After all, your name’s the only one on the deeds, right? But alas, property law is rarely that straightforward, especially when Cupid meets cohabitation. With over 6.8 million people in the UK now cohabiting (the highest number since records began in 1994), this is far from a niche dilemma. Whether you own a charming Victorian terrace in Crouch End or a modern flat near Finsbury Park, knowing your legal position is essential. Here’s what every North London lovebird needs to know.
Read More...Mon – Thurs: 0900 – 1815
Fri: 0900 – 1800
Sat: 1000 – 1600
Sun: Appointments by request