We crunched the Google data so you don’t have to – here are the top 20 features homebuyers are obsessively searching for this year (and how we use that intel to sell smarter).
As the North London property market continues to evolve, so too do the expectations and desires of buyers. At Davies and Davies, we don’t just watch these trends – we analyse them in detail. Our internal marketing team recently extracted and studied Google search data from November 2024 through to April 2025, revealing the top 20 most searched-for home features in North London, based on year-on-year search increases.
What North London Home Buyers are Searching for in 2025
Understanding what buyers want is more than a marketing exercise, it’s a core part of our strategy to ensure our clients’ homes stand out. Here’s what people are looking for most in 2025, and how these searches have increased percentage-wise year on year:
1. Driveway / Off-Street Parking (+238%)
The biggest surge by far. With ULEZ expansion and general parking wars in the capital, private parking has become property gold.
2. Pine Kitchen Cabinets (+200%)
We’re as surprised as you. This nostalgic kitchen trend is back – and clearly very clickable.
3. Home Office (+173%)
Hybrid working isn’t going anywhere. Homes with dedicated office space continue to stand out.
4. Proximity to Local Butcher (+124%)
It’s giving “Sunday roast goals.” Buyers want charm, community, and quality sausages.
5. Smart Lighting (+108%)
A simple upgrade that makes homes feel more modern and energy-savvy.
6. Downstairs Cloakroom (+100%)
Convenience matters. Especially when guests are over (or during a potty-training phase).
7. Semi-Detached Property (+100%)
Buyers are prioritising space and separation, but still want that neighbourly feel.
8. Nearby Farm Shop (+83%)
Locavores are alive and well in North London. Farm shop proximity is now a lifestyle marker.
9. Energy-Efficient Appliances (+67%)
As bills rise, so does the demand for low-energy living.
10. Quartz Worktops (+52%)
Buyers love low-maintenance luxury – especially if it looks great in listing photos.
11. South-Facing Garden (+52%)
Natural light still reigns supreme. South-facing gardens are a consistent winner.
12. Built-In Storage (+40%)
Clutter-free living is in. Clever storage is more than a nice-to-have – it’s a search term.
13. Hardwood Flooring (+30%)
Durable, stylish, and often hypoallergenic – it’s a safe bet for broad appeal.
14. Garden Room / Studio (+23%)
Whether it’s for WFH, workouts or wild teens – separate garden spaces are hot.
15. Herringbone Flooring (+23%)
It’s the parquet Pinterest dream, and buyers want in.
16. Hot Tub (+22%)
Peak indulgence. Especially if paired with privacy and a glass of something bubbly.
17. Outdoor Kitchen (+21%)
Alfresco everything – BBQs, pizza ovens, and counters that make summer sparkle.
18. Hot Water Tap (+14%)
Small but mighty. Instant boiling water is a modern kitchen flex.
19. Modern Home Design (+23%)
Buyers want a cohesive, up-to-date aesthetic – from curb appeal to kitchen tiles.
20. Proximity to Green Spaces / Parks
Always relevant, especially for families and dog owners – even without a recorded % rise, this is a non-negotiable for many.
How We Use This Data for Our Sellers
This isn’t just interesting trivia – it directly informs how we market and position the properties we represent. Our team uses search behaviour to:
- Tailor listings with high-demand keywords like “home office,” “smart lighting,” or “garden studio.”
- Advise homeowners on low-cost upgrades that add value, such as smart tech integration or enhancing kerb appeal with driveway improvements.
- Highlight local amenities (such as a well-rated butcher or coffee shop) that align with rising buyer priorities.
- Create content and video walkthroughs that emphasise sought-after features based on seasonality – e.g., promoting underfloor heating in winter and gardens in spring.
Seasonal Search Trends: Nov 2024 – Apr 2025 Snapshot
Here are just a few patterns we’ve observed:
- Driveway / Off-Street Parking held steady across all months but spiked in April 2025 (+13% compared to January).
- Smart Lighting saw a notable jump in March before levelling slightly in April – often timed with spring home renovations.
- Energy Efficiency Features like EPC ratings saw a surge in early 2025, likely aligned with new government incentives and rising energy costs.
What This Means for North London Sellers
Buyers in 2025 are digitally savvy, community conscious, and expect both form and function. Whether it’s a cosy pantry or a sleek garden studio, they’re searching for homes that fit a modern lifestyle without sacrificing charm. If you’re preparing to sell your property, our data-driven approach ensures we market your home to the right buyers, in the right way, at the right time.
Want to know what buyers would love about your home? Speak with our team today for a free, personalised property marketing consultation. We’ll show you exactly how we use local search insights to get your home the attention it deserves.
Search data was extracted and analysed by our internal marketing team using Google keyword trends relevant to the North London region. Year-on-Year comparison reflects changes between Spring 2024 and Spring 2025, with monthly search data covering November 2024 through April 2025.
Contact us:
mark@daviesdavies.co.uk – Sales Director (contact for sales, lettings and new homes)
katrina@daviesdavies.co.uk – Director of Property & Block Management (contact for property and block management)
Davies & Davies Estate Agents, 85 Stroud Green Road, London, N4 3EG
Article & images by Barefaced Studios
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